I was just watching the morning news when, right before the traffic report, the newscasters presented a short story on an apparent Eggo waffle shortage. A few seconds of video showing maple syrup being poured over an Eggo waffle with those two little butter squares that are so unmistakably-Eggo flashed on the screen, before the newscasters happily exclaimed that despite the shortage, Eggo waffles can be found at local Costco stores.

And then they said it: “Leggo my Eggo!” And it occurred to me that a paid commercial could not have done a better job at making me want a classic Eggo waffle for breakfast this morning.

But I hadn’t heard about any shortage. Why is there a shortage? That’s a little ridiculous, so I went to the Eggo website and sure enough, this statement appeared at the very top of the homepage: